Reset series · built from what you have liked so far

LSR-Vis Reset series

Five hundred logos built only from what has worked: a clean, wide wordmark, mostly in italics, with one small, clear mark. Twenty-five marks, twenty versions of each. Fifty more, N501 to N550, draw the L itself as the well. Star the ones you like, then use Copy shortlist to send me the codes. Click any logo to see it on a truck door, a field ticket, a hard hat and as an app icon.

L series: 60 logos built on the big L →550 logos26 marks4 layouts18 typefaces8 inks
Kept from W444Michroma and the wide faces near it, set in italics. A small mark at the top right of the name. About a third of the set is in Michroma itself.
Kept from W452A bubble beside the name, now drawn as a true aphron: round, every layer centered, as in the cross-section.
Kept from #059The well path with aphrons rising off both the vertical and the horizontal sections, alone and as a badge.
Left outThe aphron as the dot of the i, and the lateral running under the name. The L drawn as the well was left out of the first 500 and added back on request as N501 to N550.
The 26 marks · click one to see only its versions

Setting 500 logos in 18 typefaces…

In use