Round 6 · one wordmark, one idea

LSR-Vis Round 6

The direction: a clean, wide wordmark where the dot of the i is the aphron. Nothing else. The same aphron stands alone as the icon. Twelve refined candidates below, each with its small-size proof. Pick one and the board underneath shows it on a field ticket, a truck door, a hard hat, a data sheet, an email signature, as an app icon and on dark.

One ideaThe aphron is the only device. No well-L, no floating bubbles, no second symbol.

AccurateConcentric and centered: gas core, shell, outer surfactant layer. Simplified, never off-center.

Holds up smallEvery candidate is proofed at 24 and 14 pixels high, and in one color.

Fits the familyWide faces near Michroma, plus Google Sans so it sits with the rest of your materials.

Twelve candidates

Click one to load it into the context board. The strip under each shows it at real small sizes.

Loading typefaces…

In context

Body text in the mockups is Google Sans, as in the rest of your materials. Values and names are placeholders.

Candidate

Ink